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Real estate marketing 2.0 seeks to double down on attention economy

USA Real Estate News-Inman - Thu, 2025-05-22 09:23
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market.

Audie Chamberlain named Rechat head of growth, communications

USA Real Estate News-Inman - Thu, 2025-05-22 08:00
Software company Rechat has named Audie Chamberlain its Head of Strategic Growth and Communications. Chamberlain previously served as CEO of Lion & Orb, a public relations and growth advisory outfit.

Home of serial killer ‘The Grim Sleeper’ at center of buyer lawsuit

USA Real Estate News-Inman - Thu, 2025-05-22 04:00
Homebuyer Suyeon Park alleges the agents and brokerages on both sides of the deal failed to disclose the serial killer owned and lived in the home and contact from the murderer's "deranged fans."

The feast-or-famine trap: How to take control of your finances

USA Real Estate News-Inman - Thu, 2025-05-22 03:00
Your commissions represent much more than a paycheck, financial planner Amanda Neely writes. They're the fuel for your business, your personal financial stability and your future security.

How to motivate your real estate team for high achievement

USA Real Estate News-Inman - Thu, 2025-05-22 03:00
Lead by example and reward the activities that get results to increase your team's positive culture and reduce churn, coach Verl Workman writes.

Can tariff walkbacks keep the economy humming? Economist

USA Real Estate News-Inman - Thu, 2025-05-22 03:00
Windermere Economist Jeff Tucker looks at how tariff walkbacks may signal that some of the Trump administration's potentially damaging policy changes could be reversed.
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